Abstraction and Reduction

The site www.noreign.com is a Flash web which conclude many interesting interactive. The most attractive to me here is their abstraction and reduction which create meaning of the site.
Even though the site look simple indeed, but “Less is more”. The designer was successful in creating this dynamic site, which is thought easy to navigate. But, to break the rule of standard website to build a new one with the new kind of media like Flash is not that easy to think of. The idea come up but still keep the concept of design and e the feeling of being in an air force environs quite interesting, using sound and cards game to create the interface, very impressive.
As analyzed in Experience Design, every design element from the general style to color usage has some connection with the “world won’t wait”. The Clock working fastly underlined the time passing quickly, and it represents for the time the life or the world keeps going on, never wait. The designer used metaphor method to illustrate that idea.
The music machine keep moving when it’s turned “on” by clicking on the button next to it. This dynamic image also give the idea of the running, the passing of the world and it also symbolize the content of the piece of site is “music” is now on. This is another kind of abstraction in expressionism.
Finally yet importantly, each time when moving over one of the pieces of the site, viewers can see the animated text appeared in black and white background like a film in the 1950s. It might be an illustration of time, relationship between the past and the current, combine with the future. Future here can be thought as the new media. Those all give the keep going on of the world in the content of the entire site.