Is Lady in the Water a Floater?

Am more interested in articles of Culture issues. And this tittle sounds cool " Is Lasy in The Water a Floater ? " . It's a movie's title, and have you ever thought of what make a film a film? what make it interesting to audience? I sometimes have some ideas, and a lot of imagination, but can not make it come true, can not write a book, can not create a film or expressing exactly my feeling or thinking about it. This article remind me about this problem when I read over the last line " How can you make a $75 million movie about water nymphs without showing them in the water?" ...so, need to figure out.